I’m the Director General of ROK Group, which comprises ROK Studios and the ROK TV channels (ROK, ROK2, ROK3 showing on DStv and GOtv across Africa, and ROK on Sky, showing on Sky TV in the UK).
I am passionate about delivering quality African content across our platforms and also taking Nollywood to the global stage. I am also a wife to Jason Njoku and mum to three children.
How did you delve into the entertainment industry?
In 2004, I featured in my first Nollywood movie, and started to become a regular face on TV as my passion continued to grow. Apart from being an actress, I also became very passionate about behind the scenes work so I attended film school in order to get educated on every thing that had to do withproduction. This led me to my role as Chief Content Officer at IROKO Partners before eventually becoming CEO at ROK Studios.
What is the idea behind ROK?
The idea of ROK came about when I became Chief Content Officer at IROKO. It was important for the IROKOtv platform to begin creating its own content as licensing fees from other Nollywood producers was becoming quite expensive. Once we began creating content, we were able to provide jobs for young people, both on and off screen, but we wanted more. We wanted more people to see all the work we were doing, and this birthed ROK on Sky, then ROK, ROK2 and ROK3 on DStv and GOtv.
What was your initial start-up capital?
I am not able to disclose this figure unfortunately.
How many employees do you have currently?
ROK directly hires 48 people across Lagos and London and indirectly hires over 800 people across the independent production outfits annually.
When was your platform established?
ROK was established in 2013.
What are your expansion plans?