Indigenous leading oil company, Aiteo Group has emerged the Corporate Sponsor of Nigeria Football at the just concluded Nigeria Pitch Awards held on Monday night, May 28th, at Le Meridien Ogeyi Place, Port Harcourt
No doubt, the Super Eagles have improved tremendously in their performance and have restored the confidence of teeming Nigerian fans and attracted corporate attention.
A few years back, this was not so. The team grappled with lots of technical and financial problems. Coaches were owed salaries and players played under very demoralising conditions. However, things began to change around April 2017, when an indigenous oil company, Aiteo Group, decided to take a chance and inject a whopping sum of N2.5 billion into Nigerian football in partnership with the Nigeria Football Federation (NFF).
This fund was instrumental to the Super Eagles sudden turnaround and clinching the World Cup ticket. Since their qualification, The Super Eagles brand has become more attractive to large corporate bodies seeking brand exposure and hoping to reach Nigeria’s football loving audience.
Aiteo Group has made the most significant investment in the Nigerian Football Federation in recent times. In April 2017, the indigenous oil giant signed N2.5billion worth of sponsorship agreement that resuscitated the national team and increased their chance of qualification for the 2018 World Cup in Russia.
Unlike other brands hoping to gain marketing advantage, Aiteo’s investment has been described as a corporate social responsibility initiative targeted at enhancing the growth of Nigerian football, supporting its youth and fostering national unity. Pinnick described Aiteo’s contribution as “a heartwarming landmark in the history of football sponsorship in Nigeria.”
Aiteo Group organised the maiden edition of Aiteo-NFF Awards, in celebration of Nigerian footballers, past and present in February 2018. At the award ceremony, it was revealed that Aiteo paid the sum of $600,000 and N320 million to cover its contractual obligation of providing support to the technical crew of the Super Eagles for the whole of 2018, well beyond the World Cup.
The company also signed a N2.5billion partnership to support the country’s longest running federation’s cup, now renamed Aiteo Cup in June 2017. In January 2018, Aiteo sponsored the Confederation of African Football Awards which held in Ghana.
Aiteo came first with 185 votes, while Nigerian Breweries with 64 votes and CoCa Cola 26 votes respectively.
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